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Search Engine Optimization (SEO) is considered by many as the method of ranking web sites higher in the many search engines, like Google , Bing and Yahoo! get traffic to websites. If you have websites for your business or clinic, then you need to promote it every chance you can get. It has to have a good domain name that people can remember. The domain name has to mentioned in your advertisements and on your printed stationary including your business cards. For the search engines, if someone searches for website, then does your site show up or rank higher than your competitors? If it doesn’t then you need to find ways to make sure it does. There is this on how the search engines could rank a website. If you want your website to rank high, you need to build links to the site by getting other websites to link to your website. You need to submit your site to web directories, such as DMOZ to help with the link building. Generally and usually, the greater number of links to a site, the more link juice there will be and the better the website will rank in the search engines. If you have a serious website and have a lot of competition in for your keywords, then you may need to consider consulting an SEO professional (and not one of the SEO Kiddies)